The Australian Wine Industry - Part II: Marketing
By Richard Woodard | 20 May 2011
To coincide with the London International Wine Fair, this month's management briefing is for all you wine companies out there, particularly those with Australian leanings. Richard Woodard offers an in-depth look at Australia's wine industry in this four-part briefing for May 2011. In part two, Woodard looks at the industry's use of marketing as times have turned tough.
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To coincide with the London International Wine Fair, this month's management briefing is for all you wine companies out there, particularly those with Australian leanings. Richard Woodard offers an in-depth look at Australia's wine industry in this four-part briefing for May 2011. In part two, Woodard looks at the industry's use of marketing as times have turned tough.
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