BRIEFING: Key questions facing the wines and spirits industry – the just-drinks round table

By just-drinks.com editorial team | 24 April 2007

The Holy Grail for drinks companies is the pursuit of growth. But for wines and spirits producers, where is the growth coming from? What stands in the way of achieving growth and what marks out successful strategies that are most likely to foster growth? To answer these questions just-drinks solicited the views of a select group of the industry's most successful practitioners and astute observers, comprising of James L. Bareuther, executive vice president and chief operating officer of Brown-Forman Beverages; Gavin Hewitt, chief executive of The Scotch Whisky Association; Robert Sands, president and chief operating officer of Constellation Brands; Ian Shackleton, beverages analyst at Lehman Brothers; and just-drinks editor Olly Wehring.

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The Holy Grail for drinks companies is the pursuit of growth. But for wines and spirits producers, where is the growth coming from? What stands in the way of achieving growth and what marks out successful strategies that are most likely to foster growth? To answer these questions just-drinks solicited the views of a select group of the industry's most successful practitioners and astute observers, comprising of James L. Bareuther, executive vice president and chief operating officer of Brown-Forman Beverages; Gavin Hewitt, chief executive of The Scotch Whisky Association; Robert Sands, president and chief operating officer of Constellation Brands; Ian Shackleton, beverages analyst at Lehman Brothers; and just-drinks editor Olly Wehring.

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