BRIEFING: just-drinks.com 2002 review
By just-drinks.com editorial team | 1 February 2003
The events of September 11th 2001, and the global slowdown they accelerated, heavily affected the business environment of the beverage industry in 2002, as they did across all sectors of the global economy. Predictions immediately after the terrorist attacks that the drinks industry would remain immune to any economic slowdown proved only partially true. And beverage companies across the world have experienced one of the most difficult years in memory.
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The events of September 11th 2001, and the global slowdown they accelerated, heavily affected the business environment of the beverage industry in 2002, as they did across all sectors of the global economy. Predictions immediately after the terrorist attacks that the drinks industry would remain immune to any economic slowdown proved only partially true. And beverage companies across the world have experienced one of the most difficult years in memory.
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