BRIEFING: just-drinks’ review of 2009
There would be little point denying that the poor global economic climate was the major story of 2009 across all drinks sectors. In spirits, US market growth for the major players Diageo and Pernod Ricard had started to slow before 2008 had ended. In wine, we heard that Australian wine exports had fallen in value terms during 2008 for the first time in 15 years; and that US domestic wine sales saw the first annual fall since the last major recession in 1993. In beer, Diageo shelved plans to build a new brewery for its Guinness brand in Ireland, whilst in soft drinks, the story of the year has arguably been the takeover by PepsiCo of its two major bottlers. just-drinks' leading writers round-up a tumultuous year in this month's briefing.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Corporate Relations Director to leave Diageo
- Diageo, Nolets unveil latest Ketel One campaign