In keeping with many other parts of the world, the US has a steadily expanding market for private label foods and drinks. Although it has been slower to gain a foothold compared with European nations such as the UK, more US consumers are now turning towards private label foods in the face of the economic downturn. This chapter of just-drinks' July/August management briefing is an exclusive extract from the just-food report: The US private label food market - forecasts to 2013.