July/August Management Briefing - The Private-Label Drinks Market - Part I

By International News Services | 30 July 2010

Private-label drinks sales make major progress Private-label drinks sales in supermarkets worldwide are no longer the poor relation of commercial 'national' brands - cheap drinks for consumers caring little about taste and brand image. A good place to examine this trend is the US, whose private-label offerings have often lagged behind those in Europe.

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Private-label drinks sales make major progress Private-label drinks sales in supermarkets worldwide are no longer the poor relation of commercial 'national' brands - cheap drinks for consumers caring little about taste and brand image. A good place to examine this trend is the US, whose private-label offerings have often lagged behind those in Europe.

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