The Future for Drinks - Part IV: Interview - Six Predictions for 20 Years' Time
By Keith Nuthall | 29 September 2011
Richard Hall is the chairman and founder of Zenith International, a food and drinks consultancy with around 1,000 clients in 50 countries. Here, we ask Hall what he expects the main influences will be on the drinks landscape in 20 years' time.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Richard Hall is the chairman and founder of Zenith International, a food and drinks consultancy with around 1,000 clients in 50 countries. Here, we ask Hall what he expects the main influences will be on the drinks landscape in 20 years' time.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
CAGE 2012 - Danone expects "resilient" water sales but Western Europe still a concern
The head of Danone says he expects volume sales from its bottled water division to remain "resilient", but warned that Western European markets continue to be "of concern" for the wider business.
Comment - Soft Drinks & Water - 4-MEI Inviting 'New Coke' Repeat?
A change in legislation in California this month has put The Coca-Cola Co and PepsiCo in a soft drink pickle. Ray Rowlands, for one, fears a case of history repeating itself.
Market research related to this article
PepsiCo Inc in Health and Wellness (World )
PepsiCo benefits from its broad health and wellness (HW) product portfolio, covering both HW soft drinks and HW packaged foods. It took a string of initiatives to boost its operations in HW, such as the establishment of Global Nutrition Group and acq...
Danone , Groupe in Soft Drinks – World
The sluggishness in developed Western Europe and the change of corporate product direction make Danone's bottled water business uncertain again in late 2010. The company should strengthen its position in emerging markets and look for growth opportuni...
Danone , Groupe in Health and Wellness (World )
Danone has been consolidating its market positions of its streamlined, strongly health-focused operations. The profile examines the group’s strategies to reignite growth in its European bottled water operations and further expand in the attractive Ch...












