BRIEFING: Formal drinks industry education systems growing worldwide
By just-drinks.com editorial team | 1 May 2010
Professionalisation is a key trend in today's drinks sector, particularly as emerging markets are developing so rapidly within the global drinks industry. With brand loyalty up for grabs, it is critical for alcoholic drinks producers especially to maintain and raise quality. This realisation is behind the growth in formal training for drinks industry professionals, much of it carried out by third parties, including in universities around the world.
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Professionalisation is a key trend in today's drinks sector, particularly as emerging markets are developing so rapidly within the global drinks industry. With brand loyalty up for grabs, it is critical for alcoholic drinks producers especially to maintain and raise quality. This realisation is behind the growth in formal training for drinks industry professionals, much of it carried out by third parties, including in universities around the world.
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