BRIEFING: A review of the Middle East and North Africa drinks industry

By just-drinks.com editorial team | 2 February 2006

This month's management briefing provides a concise overview of all that's happening in the Middle East and African drinks markets. From speaking with Euromonitor's drinks team, our authors have highlighted the regions' major markets, namely; Egypt, Morocco, Algeria, Tunisia, Libya, Syria, Lebanon, Jordan, and Israel. Most international brands, such as Coca Cola, consider Tunisia, Egypt, and Morocco among their top ten fastest growing drinks markets in Africa, with these countries enjoying high growth rates of sales in the past few years. The main areas for growth are in mineral water and fruit juices. "Safe" water is popular in Egypt, for example, which has one of the highest kidney failure rates in the world, mainly because of the lack of a reliable source of clean drinkable water.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

This month's management briefing provides a concise overview of all that's happening in the Middle East and African drinks markets. From speaking with Euromonitor's drinks team, our authors have highlighted the regions' major markets, namely; Egypt, Morocco, Algeria, Tunisia, Libya, Syria, Lebanon, Jordan, and Israel. Most international brands, such as Coca Cola, consider Tunisia, Egypt, and Morocco among their top ten fastest growing drinks markets in Africa, with these countries enjoying high growth rates of sales in the past few years. The main areas for growth are in mineral water and fruit juices. "Safe" water is popular in Egypt, for example, which has one of the highest kidney failure rates in the world, mainly because of the lack of a reliable source of clean drinkable water.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page