James Wilmore


Subscribe via RSSWhat is RSS?


James WilmoreThe beverage business blog from James Wilmore

If you would like to offer your comments, opinions, suggest topics or just have a good rant, please feel free to email: James Wilmore.


By George! It's a whiskey still being built in two minutes - video 21 Jan 15

Ever wondered how a whiskey still gets built?..


Blend it like Ballantine's? Pernod offers travellers interactive 'experience' 2 Jan 15

With Travel Retail becoming increasingly important to drinks firms it's no surprise that the means to attract consumers are becoming more sophisticated...


Season of goodwill? Not if you're the UK health lobby 15 Dec 14

The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different...


Coca-Cola courts controversy over milk ad 5 Dec 14

Advertising can be a strange beast...


Diddy shows he's a Diageo man with prod at Patron 19 Nov 14

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLe├│n Tequila...


From medicine to wine: IWSC president Catena offers a good dose 13 Nov 14

A large swathe of wine and spirits folk gathered for the IWSC's annual awards banquet at London's Guild Hall last night...


Jaegermeister shot culture in Portman Group firing line? 27 Oct 14

Today's news that German spirits firm Mast-J├Ągermeister has joined UK responsible drinking organisation The Portman Group may raise eyebrows in some quarters...


Beer cocktails abound as SABMiller gives Peroni a push 16 Oct 14

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer...


Will Heineken's bid for at-home market - The Sub - hit the spot? 10 Oct 14

Heineken has stepped up its focus on stay-at-home drinkers with the roll out of its latest 'draught beer at home' concept - The Sub - to its domestic market...


Strongbow over ice? Heineken hits up the ghost of Magners past 3 Oct 14

Is Heineken hoping to repeat the trick that shot Magners to fame with its new Strongbow campaign in the US?..

just-drinks homepage



Forgot your password?