James Wilmore


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The beverage business blog from James Wilmore

If you would like to offer your comments, opinions, suggest topics or just have a good rant, please feel free to email: James Wilmore.


Net-buster kicks-off Budweiser 'Dream Goal' campaign - video 27 Mar 15

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal...


The secret to a long life? Three cans of Dr Pepper a day - video 24 Mar 15

A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today...


A meaty Malbec? Pernod Ricard uncorks Graffigna 'London Steak Awards' 6 Mar 15

Perhaps because it's a Friday and I'm a bit hungry, but Pernod Ricard's idea to launch a 'London Steak Awards' backed by its Argentinian wine brand Graffigna seems like clever marketing...


Pernod Ricard's Havanista remains poised to capitalise post-embargo 27 Feb 15

Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum...


Heineken has eye on the (soccer) ball in US 12 Feb 15

Heineken is betting big on the long-term opportunity around soccer in the US...


Sierra Nevada heralds its new hop oil beer - video 6 Feb 15

California's Sierra Nevada Brewing Co is very proud of its new Hop Hunter IPA, which contains hop oil...


By George! It's a whiskey still being built in two minutes - video 21 Jan 15

Ever wondered how a whiskey still gets built?..


Blend it like Ballantine's? Pernod offers travellers interactive 'experience' 2 Jan 15

With Travel Retail becoming increasingly important to drinks firms it's no surprise that the means to attract consumers are becoming more sophisticated...


Season of goodwill? Not if you're the UK health lobby 15 Dec 14

The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different...


Coca-Cola courts controversy over milk ad 5 Dec 14

Advertising can be a strange beast...

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