James Wilmore


Subscribe via RSSWhat is RSS?


James WilmoreThe beverage business blog from James Wilmore

If you would like to offer your comments, opinions, suggest topics or just have a good rant, please feel free to email: James Wilmore.


Diddy shows he's a Diageo man with prod at Patron 19 Nov 14

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLe├│n Tequila...


From medicine to wine: IWSC president Catena offers a good dose 13 Nov 14

A large swathe of wine and spirits folk gathered for the IWSC's annual awards banquet at London's Guild Hall last night...


Jaegermeister shot culture in Portman Group firing line? 27 Oct 14

Today's news that German spirits firm Mast-J├Ągermeister has joined UK responsible drinking organisation The Portman Group may raise eyebrows in some quarters...


Beer cocktails abound as SABMiller gives Peroni a push 16 Oct 14

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer...


Will Heineken's bid for at-home market - The Sub - hit the spot? 10 Oct 14

Heineken has stepped up its focus on stay-at-home drinkers with the roll out of its latest 'draught beer at home' concept - The Sub - to its domestic market...


Strongbow over ice? Heineken hits up the ghost of Magners past 3 Oct 14

Is Heineken hoping to repeat the trick that shot Magners to fame with its new Strongbow campaign in the US?..


No small beer for world-record breaking German waiter 12 Sep 14

How many beer mugs can one man carry?..


I got 99 beers. Oh, no, hang on 3 Sep 14

Often there's no guessing when a marketing prank will hit the spot and when it won't...


Iron Maiden man not so super with his Trooper 29 Aug 14

Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty...


Homebrewer's whirl with Vienna IPA pays off 28 Aug 14

The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously...

just-drinks homepage



Forgot your password?