James Wilmore


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James WilmoreThe beverage business blog from James Wilmore

If you would like to offer your comments, opinions, suggest topics or just have a good rant, please feel free to email: James Wilmore.


Jaegermeister shot culture in Portman Group firing line? 27 Oct 14

Today's news that German spirits firm Mast-Jägermeister has joined UK responsible drinking organisation The Portman Group may raise eyebrows in some quarters...


Beer cocktails abound as SABMiller gives Peroni a push 16 Oct 14

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer...


Will Heineken's bid for at-home market - The Sub - hit the spot? 10 Oct 14

Heineken has stepped up its focus on stay-at-home drinkers with the roll out of its latest 'draught beer at home' concept - The Sub - to its domestic market...


Strongbow over ice? Heineken hits up the ghost of Magners past 3 Oct 14

Is Heineken hoping to repeat the trick that shot Magners to fame with its new Strongbow campaign in the US?..


No small beer for world-record breaking German waiter 12 Sep 14

How many beer mugs can one man carry?..


I got 99 beers. Oh, no, hang on 3 Sep 14

Often there's no guessing when a marketing prank will hit the spot and when it won't...


Iron Maiden man not so super with his Trooper 29 Aug 14

Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty...


Homebrewer's whirl with Vienna IPA pays off 28 Aug 14

The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously...


Normal service to resume on Tuesday 22 Aug 14

It's a bank holiday here in the UK on Monday (25 August). just-drinks' team will be taking a well-earned lie down...


Will Russia ban bear fruit for Polish cider? 22 Aug 14

Poland is hardly noted for its cider consumption, but all this could be about to change...

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