Best known as a vintage Cognac specialist, privately-owned Hine last month released Bonneuil 2006, an expression that does not carry one of the category's traditional VS, VSOP or XO descriptors. As China - the most important market for Cognac in recent years - moves away from the XO-and-above Cognac segment, and the idea of 'craft' drives interest in the category's smaller houses, Hine's new international sales director, Per Even Allaire, tells just-drinks how the company plans to make the most of the new world order.