"We are craft but we are not part of the craft movement" - Interview, Hine international sales director Per Even Allaire
Best known as a vintage Cognac specialist, privately-owned Hine last month released Bonneuil 2006, an expression that does not carry one of the category's traditional VS, VSOP or XO descriptors. As China - the most important market for Cognac in recent years - moves away from the XO-and-above Cognac segment, and the idea of 'craft' drives interest in the category's smaller houses, Hine's new international sales director, Per Even Allaire, tells just-drinks how the company plans to make the most of the new world order.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Have spirits companies forgotten the mainstream?
- Ten questions for Diageo - Analysis
- Does alcohol accelerate the onset of dementia?
- Pernod's mood darkens over India - Analysis
- Why Scotch must drop the 'malts good, blends bad'
- Moet Hennessy unaffected by LVMH Dior buy
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Distell acquires majority stake in Cruz Vodka
- Portman Group heads to Tesco for new chief exec
- William Grant names Europe & NA Travel Retail head
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report