The Wehring Interview - Societe Europeenne de Participations Industrielles Champagne CEO, Cécile Bonnefond - Part II
By Chris Mercer | 5 April 2012
The first part of Chris Mercer's interview with Cecile Bonnefond, CEO of Societe Europeenne de Participations Industrielles' Champagne unit, ended with the Champagne veteran holding forth on the need to change consumer attitudes to the category outside of France. In part two, it's all about international markets, a "schizophrenic" supply situation, and women in boardrooms.
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The first part of Chris Mercer's interview with Cecile Bonnefond, CEO of Societe Europeenne de Participations Industrielles' Champagne unit, ended with the Champagne veteran holding forth on the need to change consumer attitudes to the category outside of France. In part two, it's all about international markets, a "schizophrenic" supply situation, and women in boardrooms.
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