The Wehring Interview - Remy Martin CEO Patrick Piana - Part II
By Olly Wehring | 12 July 2012
Earlier this week, we ran part one of our interview with the CEO of Remy Martin, Patrick Piana. Here, in the second and concluding part, Piana looks at the emerging markets as well as the mature markets of the US and Western Europe, and argues for value over volume in the Cognac category.
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Earlier this week, we ran part one of our interview with the CEO of Remy Martin, Patrick Piana. Here, in the second and concluding part, Piana looks at the emerging markets as well as the mature markets of the US and Western Europe, and argues for value over volume in the Cognac category.
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