The just-drinks Interview - Stella Artois' global brand director
By Simon Warburton | 8 December 2009
As one of the world's best known beer brands, Stella Artois has a new challenge on its hands: the US market. Simon Warburton talks to the beer's global brand director, Jorn Socquet, and looks at the challenges and opportunities for the product following the mega-merger in 2008 of InBev with Anheuser-Busch.
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As one of the world's best known beer brands, Stella Artois has a new challenge on its hands: the US market. Simon Warburton talks to the beer's global brand director, Jorn Socquet, and looks at the challenges and opportunities for the product following the mega-merger in 2008 of InBev with Anheuser-Busch.
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