The just-drinks interview - Skyy Spirits

By just-drinks.com editorial team | 19 August 2008

Gloomy talk of a global economic slowdown have so far failed to dilute growth in the US vodka category. One of the better known contenders in the segment - if only for its ocean blue-coloured bottle - is Skyy vodka. In this month's just-drinks interview, Olly Wehring grills the president & CEO of Skyy Spirits, Gerry Ruvo, over the rise of the company's namesake vodka brand, what the future holds for the Campari-owned unit, and how much longer vodka's moment in the US sun can last.

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Gloomy talk of a global economic slowdown have so far failed to dilute growth in the US vodka category. One of the better known contenders in the segment - if only for its ocean blue-coloured bottle - is Skyy vodka. In this month's just-drinks interview, Olly Wehring grills the president & CEO of Skyy Spirits, Gerry Ruvo, over the rise of the company's namesake vodka brand, what the future holds for the Campari-owned unit, and how much longer vodka's moment in the US sun can last.

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