The just-drinks interview - PepsiCo International, part two
By Olly Wehring | 17 April 2008
PepsiCo returned to the headlines last month, when it announced its plans to buy a major stake in Russian juice company Lebedyansky. The transaction, for a 75% stake in the company - which accounts for 30% of the country's juice market - marked a clear statement of intent for the company in the emerging markets of the world. In the second part of this month's just-drinks interview, PepsiCo International's chairman and CEO, Mike White, tells Olly Wehring of the company's approach in the developing markets, and considers the effect of the current economic climate on the soft drinks giant.
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PepsiCo returned to the headlines last month, when it announced its plans to buy a major stake in Russian juice company Lebedyansky. The transaction, for a 75% stake in the company - which accounts for 30% of the country's juice market - marked a clear statement of intent for the company in the emerging markets of the world. In the second part of this month's just-drinks interview, PepsiCo International's chairman and CEO, Mike White, tells Olly Wehring of the company's approach in the developing markets, and considers the effect of the current economic climate on the soft drinks giant.
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