The just-drinks Interview - Isaac Sheps, CEO of Carlsberg's Baltika

By Olly Wehring | 4 December 2012

Earlier this year, just-drinks' managing editor, Olly Wehring, travelled to Russia with Carlsberg to learn about the brewer's plans for its Baltika division in the country. The unit, which produces the namesake range of beers, is the clear market-leader, but has had to struggle of late as the legislative environment has grown more hostile to alcoholic drinks. Having assumed the leadership of Baltika late last year, Isaac Sheps talked to just-drinks about what he found when he made the move, what he's battling against today, and what he wants in the future.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Earlier this year, just-drinks' managing editor, Olly Wehring, travelled to Russia with Carlsberg to learn about the brewer's plans for its Baltika division in the country. The unit, which produces the namesake range of beers, is the clear market-leader, but has had to struggle of late as the legislative environment has grown more hostile to alcoholic drinks. Having assumed the leadership of Baltika late last year, Isaac Sheps talked to just-drinks about what he found when he made the move, what he's battling against today, and what he wants in the future.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

CHINA: Pernod Ricard looks to Asia, despite recent China headache
Pernod Ricard is targeting a 5% lift in its market share in Asia within the next two-and-a-half years, although short-term headwinds in China have slowed growth in recent months.

UK: Carlsberg gives Citrus lager brand TV debut
Carlsberg is giving its low-abv Citrus brand a push with a TV ad campaign.

Analysis - Anheuser-Busch InBev feeling more US off-trade pain than MillerCoors
MillerCoors is still performing better than Anheuser-Busch InBev in the US off-trade, while craft brewers have seen double-digit rises in April, latest figures show.

Market research related to this article

OAO Baltika Breweries : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "OAO Baltika Breweries : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products an...

Baltika AS - Company Capsule
Canadean's "Baltika AS - Company Capsule" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, financial ratios, financial analysis, mergers & ac...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page