The just-drinks interview - Absolut Vodka CEO

By Michelle Russell | 24 February 2009

To say that Ketil Eriksen had to hit the ground running when he became CEO of Absolut six months ago would be an understatement. Overseeing a massive reorganisation and dealing with the effects of the economic downturn, notably in the all-important US market, has made for a busy time. He spoke with Michelle Russell about the challenges of his first six months, and those to come.

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To say that Ketil Eriksen had to hit the ground running when he became CEO of Absolut six months ago would be an understatement. Overseeing a massive reorganisation and dealing with the effects of the economic downturn, notably in the all-important US market, has made for a busy time. He spoke with Michelle Russell about the challenges of his first six months, and those to come.

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