just the Answer - Mike Isaac, global marketing director Southern Comfort
Author: just-drinks.com editorial team | 15 July 2010
Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-up - The week in drinks
The top ten stories published on just-drinks this week:
Preview of the Year - 2011 - Introduction
The first management briefing of 2011, brought to you by Euromonitor, looks at what this year will bring for the global drinks industry. Ahead of this, just-drinks looks back to look forward: Our briefing introduction considers what last year did to the landscape and makes the odd prediction for the next 12 months.
Preview of the Year - 2011 – Part II: Spirits
Part two of just-drinks' first management briefing of 2011 sees Euromonitor International shine the spotlight on the spirits sector. What does the year hold for the stronger stuff?
Market research related to this article
Brown-Forman Corporation (BF.B) - Financial and Strategic Analysis Review
Brown-Forman Corporation (Brown-Forman) is one of the largest American-owned spirits and wine companies in the world. The company is engaged in the manufacture, bottling, import, export, and marketing of a wide variety of alcoholic beverage brands. I...
Company Financials: Brown-Forman Corporation
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...
Whiskies - UK - August 2010
At £3.6 billion whisky is worth more than any other spirits market in the UK. However, the continued decline of blended whisky, which accounts for 72% of the category’s volume sales, means that in the next five years it will see an 11% decline in rea...
