just the answer – Diageo

By just-drinks.com editorial team | 30 April 2009

As owner of some of the world's most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

As owner of some of the world's most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Insight - Glimmers of hope at TFWA Cannes
Having expected to fly into a resolutely downbeat mood at this year's Tax Free World Association expo in Cannes, just-drinks discovered that many drinks companies are nurturing a growing sense of optimism on duty-free.

Insight - Fortune Brands to "ramp up" spirits spend
Fortune Brands is increasing advertising spend behind its major spirits brands, after reporting a pick-up in sales in the third quarter of 2009.

CANADA: Diageo to close Dorval, Quebec bottling plant
Diageo is to close its Dorval bottling plant in Quebec in what it describes as a "careful review" of the company's supply chain.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page