Just the answer – Beam Global Scotch whisky

By just-drinks.com editorial team | 17 May 2007

Beam's acquisition of Teacher's and Laphroaig may not have attracted as much attention as some other elements of the Allied Domecq sell-off but as Michael Cockram, Scotch brand director at Beam Global Spirits & Wine, makes clear in this month's Just the Answer interview, the US-based company is committed to making its mark in the Scotch whisky sector.

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Beam's acquisition of Teacher's and Laphroaig may not have attracted as much attention as some other elements of the Allied Domecq sell-off but as Michael Cockram, Scotch brand director at Beam Global Spirits & Wine, makes clear in this month's Just the Answer interview, the US-based company is committed to making its mark in the Scotch whisky sector.

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