Just the Answer – Andrew Reeves

By just-drinks.com editorial team | 23 August 2006

Showing volume growth in an essentially flat market is an achievement but Australian brewing combine Lion Nathan sees the premiumisation of its product mix as the key to growth. Andrew Reeves, managing director of Lion Nathan Australia, spoke with just-drinks about the premiumisation trend, the impact of a new competitor and Lion's interest in the RTD sector.

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Showing volume growth in an essentially flat market is an achievement but Australian brewing combine Lion Nathan sees the premiumisation of its product mix as the key to growth. Andrew Reeves, managing director of Lion Nathan Australia, spoke with just-drinks about the premiumisation trend, the impact of a new competitor and Lion's interest in the RTD sector.

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