Interview - Beam puts Absolut reversal behind it and looks ahead
By Olly Wehring | 9 May 2008
Beam Global Spirits & Wine was the frontrunner to land Absolut vodka but was pipped at the post by Pernod Ricard. However, president and CEO Tom Flocco says the company has quickly put that disappointment behind it. Indeed, he spoke with Olly Wehring on the day that Pernod Ricard announced its acquisition of Absolut, and outlined what now lies ahead for Beam.
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Beam Global Spirits & Wine was the frontrunner to land Absolut vodka but was pipped at the post by Pernod Ricard. However, president and CEO Tom Flocco says the company has quickly put that disappointment behind it. Indeed, he spoke with Olly Wehring on the day that Pernod Ricard announced its acquisition of Absolut, and outlined what now lies ahead for Beam.
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