"Gin's problem was its taste and its perception" - Interview, Bulldog Gin founder & CEO, Anshuman Vohra - Part I
Bulldog Gin is a brand on the rise in a category on the rise. Earlier this month, just-drinks met the company's founder & CEO, Anshuman Vohra, in London, to consider Bulldog's history, the potential for the premium gin segment and how to navigate the hurdles that face spirits start-ups.
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