just the Answer: Bols' 'chief energizing officer', Huub van Doorne

By James Wilmore | 1 June 2012

Founded in 1575, Bols claims to be the oldest spirits brand in the world. After a rocky recent past, the company is back in Dutch hands. just-drinks caught up with Lucas Bols' self-styled "chief energizing officer" Huub van Doorne to talk about the company's plans, the launch of its new yoghurt liqueur and why the brand is big in Japan.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Founded in 1575, Bols claims to be the oldest spirits brand in the world. After a rocky recent past, the company is back in Dutch hands. just-drinks caught up with Lucas Bols' self-styled "chief energizing officer" Huub van Doorne to talk about the company's plans, the launch of its new yoghurt liqueur and why the brand is big in Japan.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

FRANCE: Cognac keeps Rémy Cointreau riding high in H1
Rémy Cointreau has reported a major increase in first-half net profits driven by Cognac sales in the US and China.

EUROPE: CEPS, EFRD confirm merger
A new trade body representing spirits producers in Europe has been established following the merger of the European Spirits Organisation (CEPS) and the European Forum for Responsible Drinking (EFRD).

CHINA: Cognac market still fertile despite slowdown - analyst
China's Cognac market is slowing down but there is still plenty of room for growth, an analyst has said.

Market research related to this article

Wine
This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page