Latest drinks industry interviews

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just-drinks uses its unrivalled access to the top industry executives to bring you interviews with the personalities shaping the news all year round.

What's behind Brown-Forman's Irish whiskey plans?

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Wh...

Interview - Illva Saronno CEO Augusto Reina

At almost 75 years old, Augusto Reina could be taking it easy on an Italian beach somewhere. Instead, he's suited, booted and every bit the...

Interview: Head brewer at Hall & Woodhouse

This week, we speak to the head brewer at Badger Ales brewer Hall & Woodhouse, and just-drinks subscriber, Toby Heasman....

Interview - MD of Tyrrell’s Wines

This week, we speak to the MD of Australia's Tyrrell’s Wines, and just-drinks subscriber, Bruce Tyrrell....

The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part II 13 Nov 2015

Olly Wehring

In part two of this week's just-drinks interview, Ben Hulme, Lidl's head of beer, wines & spirits in the UK, discusses how the company has worked to change its reputation with both its customers and its suppliers, the role that brands have played - and could continue to play - and Minimum Unit Pricing.

The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part I 10 Nov 2015

Olly Wehring

As is often the case when meeting a person widely held to be “one of the most important people in the drinks industry”, Ben Hulme doesn't appear to live up to such superstar perceptions. Since joining Lidl in 2010, Hulme has progressed from its graduate trainee scheme to become the German-headquartered supermarket chain's head of beer, wines & spirits - a position he has held since June.

Digital marketing and the search for "brand warmth" - Interview, co-founder of Nation, Tom Kile-Hartshorn 3 Nov 2015

Andy Morton

Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms. 

Where next for Diageo's Distill Ventures? Interview, co-founder Frank Lampen 26 Oct 2015

Andy Morton

Distill Ventures launched two years ago with a remit to fund new spirits start-ups. Since then, the Diageo-backed incubator has seen funding increase, as well as the first of its projects hit retail shelves. By the end of this year it expects to have committed GBP20m in total investments. just-drinks spoke to one of Distill Ventures' founders, Frank Lampen, at Bar Convent Berlin, about how Diageo paves the way to acquiring start-ups, and why exceptional liquid is only ever a beginning.

The changing face of the global on-trade - Interview, co-founder of Bar Convent Berlin, Helmut Adam 9 Oct 2015

Andy Morton

Bar Convent Berlin wrapped up on Wednesday, with record numbers of visitors and exhibitors to the on-trade show. just-drinks sat down with co-founder Helmut Adam to find out what changes the show's new partnership with Reed Exhibitions has brought and how alcohol companies are raising brand awareness in cocktail bars around the world.

How do you make consumers the centre of your business? Interview - Pernod Ricard global business development director Conor McQuaid 6 Oct 2015

Lucy Britner

Earlier this year, Pernod Ricard outlined plans to shift the "heart" of its business from its brands to its consumers. Speaking at his first of the company's annual Capital Markets Day briefings, new CEO Alex Ricard told analysts and journalists that consumers "don't think in categories" any more. But, what does this consumer-centralisation mean, and how does a company go about it? One of Pernod's executive team charged with implementing changes is global business development director Conor McQuaid. just-drinks spoke to McQuaid to get a better idea of Pernod's consumer-centric company strategy.

How is the Rugby World Cup working out for Heineken? - Interview, Heineken's global activation director, Hans Erik Tuijt 28 Sep 2015

Olly Wehring

The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.

How bright is Irish whiskey's future? - Interview, Walsh Whiskey Distillery founder, Bernard Walsh 25 Sep 2015

Olly Wehring

It's almost two years since Walsh Whiskey Distillery sold a stake to Italy's Illva Saronno, resulting in a healthy cash injection that is funding the construction of a new distillery for the Carlow-based Irish whiskey producer. Earlier this month, just-drinks met Walsh Whiskey's founder, Bernard Walsh, to talk about the category in general and the future for Walsh in particular.

What next for Lucas Bols? - Interview with CEO Huub van Doorne 21 Sep 2015

Andy Morton

Lucas Bols has seen a lot of changes recently. Earlier this month, just-drinks spoke to CEO Huub van Doorne about the company's IPO earlier this year, as well as the increasingly-crowded US spirits market and how best to target China's new cocktail culture.

just a Moment With - Bundaberg Brewed Drinks CEO, John Mclean 17 Aug 2015

Olly Wehring

This week, we speak to the CEO of Bundaberg Brewed Drinks, and just-drinks subscriber, John Mclean.

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