Serralles USA Surges in The Heartland of America

9 April 2009| Source: Serralles USA

Serralles USA Surges in The Heartland of America
-Appoints new Mid West Regional Manager -

Dallas, TX (April 9, 2009) – Serralles USA has wasted no-time in ramping up its aggressive US re-launch of Don Q Rums by naming another industry veteran, John Meisler Mid West Regional Manager. This appointment follows the addition of a Northeast Division Manager as well as a West Coast Regional Manager. John will be responsible for overseeing all sales and distributor relations in all key states throughout the Midwest including major metros such as Chicago. John brings two decades worth of industry experience with a unique blend of sales, brand education, operations and training which will play a key role in Don Q Rums defining its place in the category.

Most recently, John was Vice President, Director of Sales Training and Global Brand Education at Beam Global Spirits and Wine where he led a team of fourteen as they acquired new brands to continue and expand in the marketplace. In this critical role of educating team and department leaders, John also developed programs to better ensure pricing and programming as well as sales training workshops and IT seminars. Prior to ascending to this role, John created all online brand education as well as mixology seminars, global lecture series and trainings which included appearances on the Food Network. He also supported the company’s Ambassador Network with training as well as internal communications of all employees including brand presentations, collateral, multi-media and an interactive communications portal connecting all employees with this data 24/7. Before becoming the in-house training czar, John managed over 5 divisions, overseeing their sales training, brand education, etc. When John joined Beam Global, he came in as LA State Manager and oversaw all distributor relations, sales, pricing, programming, and key account management. John began his career as a Sales Manager for Glaziers in LA where he quickly rose to becoming a sales manager. John holds a Bachelor’s Degree in Science from Tulane University and has numerous industry awards and accolades for sales, training seminars, mixology and brand education. John is also Executive Board Member, Treasurer of the Master Accreditation Program, United States Bartending Guild.

“We are extremely pleased to bring a person of such high integrity as well as passion to the family. His sales experience along with his broad brand education training will invigorate our growing company well here in the US, says John Eason, VP, National Sales Manager of Serralles USA and exclusive importer of Don Q Rums.”







ABOUT SERRALES USA
Headquarted in Dallas, TX, Serralles USA is the exclusive importer of Don Q Rums of Puerto Rico consisting of Cristal, Gold, Anejo, Grand Anejo & Limon. Don Q will welcome Coconut and Mojitos Flavored rums on to the mainland in June. The new flavors will be line priced with their Award winning Don Q Limon The company currently consists of 11 full-time employees plus consulting agencies and is rapidly expanding. For further information, please visit www.donq.com.

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MEDIA CONTACT
Michael Dennehy
CEO/Founder
Catch 21 Consulting
Ph: 201-370-8057
Fx: 201-786-9073
E-mail: mdennehy@catch21consulting.com

For more information:
Visit: http://www.donq.com
Contact: Michael Dennehy

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