DE KUYPER ROYAL DISTILLERS ACQUIRES MANDARINE NAPOLÉON FROM FOURCROY GROUP

8 April 2009| Source: Albert de Heer, De KUYPER ROYAL DISTILLERS

DE KUYPER ROYAL DISTILLERS ACQUIRES MANDARINE NAPOLÉON FROM FOURCROY GROUP

Mandarine Napoléon, the prestigious mandarin liqueur brand created in 1892, has been ac-quired by De Kuyper Royal Distillers from the Fourcroy Group for an undisclosed amount. Man-darine Napoléon is the undisputed premium mandarin liqueur brand in the world. The strategy of the Fourcroy Group, the Benelux wine and spirits distributor, to focus on its distribution and wholesale activities has resulted in the sale of Mandarine Napoléon.

Benjamin Colas, CEO of Fourcroy: “The transaction will result in even more focus and energy on our core activity of distribution and wholesale. In De Kuyper with its strong export organi-zation, we have found a good partner to further develop the brand Mandarine Napoléon.” De Kuyper, the Dutch liqueur and spirits manufacturer, sees Mandarine Napoléon as a valuable extension to its current product portfolio. Bob de Kuyper, CEO of De Kuyper: “Mandarine Na-poléon is a premium liqueur, 100% natural, which fits all our requirements of brand strength and quality. To this moment, De Kuyper does not have a mandarin liqueur and thus we were very enthusiastic when this opportunity came about”.

Mandarine Napoléon is a most reputable brand throughout Belgium, Luxembourg and France and is well distributed globally in countries as, Japan, USA, Canada, The Netherlands, Scandi-navia and UK. De Kuyper’s intentions are to further expand the brand recognition worldwide. Bob de Kuyper: “Our vision is that Mandarine Napoléon will have a global reach similar to our range of liqueurs. It is our challenge to further develop the brand.” De Kuyper and Fourcroy will continue their cooperation, as the Belgian and Luxembourg distribution of Mandarine Na-poléon will remain at Fourcroy.


About De Kuyper Royal Distillers
De Kuyper is the world’s foremost dedicated liqueur company. De Kuyper is a family-owned innovative company, with annual sales of over 50 million bottles. Established in 1695, the company is known for its world famous brands as Peachtree, Warnink Advocaat and its range liqueurs.

For further information, please contact: Mr. Bob de Kuyper or Mr. Ivan Menting, tel.: +31 10 427 9700


About the Fourcroy Group
The Fourcroy Group is a family owned group that is active in the wine and spirit business since 1862. The Fourcroy group is one of the leading wine and spirit distributors in the Benelux which aims to further develop the presence of the most prestigious brands and spirits in these countries in all distribution channels (off trade, on trade, b2b, b2c).

For more information:
Visit: http://www.dekuyper.com
Contact: Mr. De Kuyper

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