POWERSHOT ™ EUROPE’S NO.1 ENERGY SHOT ARRIVES IN THE UK OVER 1m UNITS SOLD IN EUROPE

15 October 2008| Source: Alex Rayner, Captive Minds Communications Group, POWERSHOT BRANDS

POWERSHOT ™
EUROPE’S NO.1 ENERGY SHOT ARRIVES IN THE UK

OVER 1m UNITS SOLD IN EUROPE

3 Natural Ingredients, Ginseng, Honey, Spring Water
0% Caffeine, 0% Alcohol, 0% Taurine, Only 7kcal per bottle
100% Raw Natural Energy in a Bottle

Improves physical capabilities :: Strengthens immune system :: Improves mental powers :: Fights illness


Making natural energy compact as a 10 ml bottle, Powershot™ emerges as a premium energy shot with 100% natural ingredients. Powershot™ uses a 7000 year-old Chinese recipe to deliver a special form of ginseng in an energy-replenishing, quick-relief format. Whether at work or at play, busy lifestyles require that all-day energy force to enable high performance. Quick, convenient and fun, Powershot™ provides that extra boost you need to help you through the day.

Powershot™ launched in Denmark over 4 years ago and is listed in convenience grocers such as “7-11” alongside leisure retail, cafes and bars. Now, Powershot™ is Europe’s leading natural energy-shot brand being stocked in top retail stores throughout Europe.





Because of the convenient size, Powershot™ offers the perfect solution for active people that crave an on-the-go, pick-me-up. The 10 ml bottle fits easily inside a purse or pocket readily available for use at any time. Simply pop the lid, insert the straw and feel the power. Powershot can be drunk using the in-pack straw, added to a long cool drink or hot decaffeinated beverage for a more natural energy source.

Powershot™ is low calorie (7 kcal/10 ml) and made from three all-natural, ingredients: panax ginseng, honey and spring water. Ginseng has been used in China and Tibet for over 7,000 years. The word "panax" comes from the Greek "panakeia," meaning "all healing" or "universal remedy," indicating the knowledge that ginseng is effective in combating ailments of all kinds. Powershot™ is a healthy alternative to high calorie, chemical soft drinks with caffeine and taurine stimulants.

Powershot™ helps to strengthen the immune system, improve physical capabilities, heighten mental powers and also promotes well-being and balance. A mental makeover and refreshing swell of energy all contained in just 10 ml, Powershot™ is the natural way to better any day. Powershot helps you enjoy your free time, relieves pressure at work, helps your sharpen-up for exams and can give you the sporting edge. Powershot is also ideal for driving stimulation for those long journeys.

Powershot™ will shortly be available through distributors, on trade and independent retailers. Supported by the Captive Minds Communications Group with a £1.2m integrated marketing plan Powershot™ is likely to become part of our daily busy schedules.

Ray Rohrbach, Powershot™ CEO, comments: “Consumer apathy towards gallons of chemical-based energy drinks is increasing and consumers are looking for a natural, smaller source of energy. With the increasing consumer desire to promote ‘health and beauty from within’ Powershot is well placed to capitalise on these early trends”.

Marcus Chidgey, Captive Minds Group CEO comments: “The ‘energy shot’ market was valued at $125m in the US in 2007, being the largest growing sector of the energy drinks market. The UK is tipped to mirror this trend. Using our array of leisure and hospitality clients, we are looking to establish Powershot early as a market leader.”

For further information please contact Alex Rayner at Captive Minds Communications on 020 7 392 2665 or alex.rayner@captiveminds.co.uk

For more information:
Visit: http://www.powershotbrands.co.uk

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