Lucid Partners With Republic National Distributing Company

17 December 2007| Source: Lucid Absinthe Superieure

LUCID ABSINTHE SUPÉRIEURE PARTNERS WITH
REPUBLIC NATIONAL DISTRIBUTING COMPANY

Growing Demand Results in Wider U.S. Distribution

New York, NY – (November 2007) — In May, Viridian Spirits LLC launched Lucid Absinthe Supérieure, the first genuine absinthe made with real Grande Wormwood to be legally available in the United States in 95 years. Consumers in the New York region were the first to sample the ultra-premium product, crafted exactly the same way absinthe was made 100 years ago. Due to the increase in demand over the past few months, Viridian Spirits has partnered with Republic National Distributing Company (RNDC) to distribute Lucid in additional markets throughout the country.

This month, RNDC, which is the nation’s second largest distributor of premium wine and spirits, will bring Lucid Absinthe Supérieure to Texas and to Louisiana, the home state of renowned absinthe historian and Lucid distiller, T.A. Breaux.

“We initially felt that there would be a demand for absinthe in the U.S. after we witnessed its reemergence on the European scene and in American pop culture,” said Jared Gurfein, President of Viridian Spirits LLC. “Now that we’ve seen the overwhelming reaction to Lucid in the States, we believe that a partnership with RNDC will help take this brand to new levels.”

Lucid is an authentic absinthe in the tradition of absinthe from the Belle Époque period. Unlike many contemporary imitations currently available in the U.S. and abroad, Lucid, naturally green in color, is distilled entirely from spirits and European herbs and uses no artificial additives, oils or dyes. Lucid begins with a full measure of Grande Wormwood (Artemesia absinthium), Green Anise, Sweet Fennel, and other culinary herbs representative of European traditions and historical absinthe crafting.

Lucid is distilled at the historical Combier Distillery in Saumur, France, in the heart of the Loire Valley. T.A. Breaux chose to use the distillery’s original antique copper absinthe stills and apparatus, much of which were designed by Gustav Eiffel in the 19th Century.

The suggested retail price for Lucid is $59.99 for a 750 ML bottle. Lucid is currently available in high-end retail shops and finer establishments. For more information, including a list of other states where Lucid is now sold, please visit www.drinklucid.com.

About Viridian Spirits LLC
Viridian Spirits LLC is an entrepreneurial spirits company which was formed for the purpose of creating and importing a genuine Absinthe product into the United States. Viridian was founded by corporate attorney Jared Gurfein (formerly with Skadden Arps, NTL Incorporated and Jones Day) and includes partners Simon, Jerome and Leon Falic (whose major holdings include Duty Free Americas and luxury brands such as Christian Lacroix, Hard Candy, Urban Decay and the the license to manufacture Perry Ellis fragrances and cosmetics); Jonathan Bonchick (formerly with Brown-Forman and currently with Duty Free Americas); and Eddie Soleymani and Leon Redensky (co-founders and Managing Directors of Lynx Capital Partners, LLC, an equity trading firm).

About Republic National Distributing Company

RNDC is the second largest distributor of premium wine and spirits in the U.S., with operations in Arizona, Alabama, Colorado, District of Columbia, Florida, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia, and West Virginia. RNDC employs more than 4,000 individuals nationwide.

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For more information:
Visit: http://www.drinklucid.com
Contact: Alana Radmin

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