Vladivar using music to keep up with big boys
In a bid to raise its profile with younger urban drinkers, the UK vodka brand Vladivar is looking to assist bands as they seek to make their way in the music business. David Robertson and Ben Cooper report on a marketing initiative which breaks new ground in the already vibrant area of tailored on-premise promotion.
Vladivar tunes into music scene in bands promo
8 September 2006
In a bid to raise its profile with younger urban drinkers, the UK vodka brand Vladivar is looking to assist bands as they seek to make their way in the music business. David Robertson and Ben Cooper report on a marketing initiative which breaks new ground in the already vibrant area of tailored on-premise promotion.
UK: Suitors eye buoyant Whyte & Mackay
16 August 2006
Whyte & Mackay MD Bob Brannan has revealed the company has received “a number of approaches” from potential suitors as reports in India claim UB Group is eyeing the UK distiller’s brand portfolio.
UK: Revamped Vladivar takes irreverent line
31 May 2006
Repackaged vodka brand Vladivar is aiming to communicate its “irreverent and unconventional persona” in a marketing push in the UK market.
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