The Wehring Interview - May 2011 - Heineken's CEO
This week is book-ended sports-wise for Heineken. Last weekend saw Leinster mug Northampton Saints in the Heineken Cup final. Then, this Saturday, Barcelona meet Manchester United in the Heineken-sponsored Champions' League final. In between these two duels, we offer an exclusive, two-part interview with Heineken's CEO, Jean-François van Boxmeer, who boasts a good knowledge of one of the two sports.
This month, we have decided to run The Wehring Interview over two instalments. After all, having waited so long to speak to Heineken's CEO, I have a lot of questions for him. Luckily, I've been granted plenty of time in which to ask them.
The head of Heineken sees Africa as "the cornerstone" of the brewer's business, with strong potential across the continent for both mainstream and premium beer, he has told just-drinks in an exclusive interview.
In part one of my interview with Heineken's CEO, Jean-François van Boxmeer, which ran earlier this week, we took a close look at the brewer's purchase of FEMSA Cerveza last year. We also started a world tour of beer markets, discussing Europe, Russia, Brazil and Mexico.
- Allegro: The shape of things to come at Pernod?
- The End of the Road for International Beer Brands?
- Pernod Ricard's Allegro cost-saving programme
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Scotch whisky leaders sign pro-UK letter