The Wehring Interview - May 2011 - Heineken's CEO

This week is book-ended sports-wise for Heineken. Last weekend saw Leinster mug Northampton Saints in the Heineken Cup final. Then, this Saturday, Barcelona meet Manchester United in the Heineken-sponsored Champions' League final. In between these two duels, we offer an exclusive, two-part interview with Heineken's CEO, Jean-François van Boxmeer, who boasts a good knowledge of one of the two sports.

The Wehring Interview – Heineken – Part I

24 May 2011

This month, we have decided to run The Wehring Interview over two instalments. After all, having waited so long to speak to Heineken's CEO, I have a lot of questions for him. Luckily, I've been granted plenty of time in which to ask them.

GLOBAL: "What Brazil is for Anheuser-Busch InBev, Africa is for Heineken" - Heineken CEO

26 May 2011

The head of Heineken sees Africa as "the cornerstone" of the brewer's business, with strong potential across the continent for both mainstream and premium beer, he has told just-drinks in an exclusive interview.

The Wehring Interview – Heineken – Part II

26 May 2011

In part one of my interview with Heineken's CEO, Jean-François van Boxmeer, which ran earlier this week, we took a close look at the brewer's purchase of FEMSA Cerveza last year. We also started a world tour of beer markets, discussing Europe, Russia, Brazil and Mexico.