The rise of 'wellness' products
As consumers seek healthier beverage choices, the soft drinks industry has become awash with new terms like “functional” and “nutraceutical”. But, asks Annette Farr, is the proliferation of category terms just confusing consumers, and are the health claims made on behalf of these products perceived as credible?
The View From A Farr
10 April 2006
As consumers seek healthier beverage choices, the soft drinks industry has become awash with new terms like “functional” and “nutraceutical”. But, asks Annette Farr, is the proliferation of category terms just confusing consumers, and are the health claims made on behalf of these products perceived as credible?
UK: Britvic "confident" despite slide in revenues
4 April 2006
UK soft drinks group Britvic is “confident” it has delivered half-year profits in line with market expectations.
RESEARCH: Consumer scepticism on the rise
31 March 2006
The UK has become a nation of consumer sceptics, according to recent research. Less than half - 44% - of the UK population trusts nutritional claims made by food and drink companies
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