The just-drinks interview - The Coca-Cola Co.
The opportunity to grab some time with the chief marketing officer of a company the size of The Coca-Cola Co. doesn't come along very often. However, when just-drinks was invited to Zurich by the company last week, the chance to grab an audience with Joe Tripodi was the clincher. Olly Wehring puts the questions to Tripodi, and his time starts... now.
The just-drinks Interview - The Coca-Cola Co's CMO
1 October 2009
The opportunity to grab some time with the chief marketing officer of a company the size of The Coca-Cola Co. doesn't come along very often. However, when just-drinks was invited to Zurich by the company last week, the chance to grab an audience with Joe Tripodi was the clincher. Olly Wehring puts the questions to Tripodi, and his time starts... now.
GLOBAL: Coca-Cola is the world's biggest brand - research
18 September 2009
Soft drink Coca-Cola is the world's most valuable brand, according to a report released this week by consultancy group Interbrand and BusinessWeek magazine.
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