The just-drinks interview - Skyy Spirits

Gloomy talk of a global economic slowdown have so far failed to dilute growth in the US vodka category. One of the better known contenders in the segment – if only for its ocean blue-coloured bottle – is Skyy vodka. In this month's just-drinks interview, Olly Wehring grills the president & CEO of Skyy Spirits, Gerry Ruvo, over the rise of the company's namesake vodka brand, what the future holds for the Campari-owned unit, and how much longer vodka's moment in the US sun can last.