The just-drinks interview - Skyy Spirits

Gloomy talk of a global economic slowdown have so far failed to dilute growth in the US vodka category. One of the better known contenders in the segment – if only for its ocean blue-coloured bottle – is Skyy vodka. In this month's just-drinks interview, Olly Wehring grills the president & CEO of Skyy Spirits, Gerry Ruvo, over the rise of the company's namesake vodka brand, what the future holds for the Campari-owned unit, and how much longer vodka's moment in the US sun can last.

The just-drinks interview - Skyy Spirits

19 August 2008

Gloomy talk of a global economic slowdown have so far failed to dilute growth in the US vodka category. One of the better known contenders in the segment – if only for its ocean blue-coloured bottle – is Skyy vodka. In this month's just-drinks interview, Olly Wehring grills the president & CEO of Skyy Spirits, Gerry Ruvo, over the rise of the company's namesake vodka brand, what the future holds for the Campari-owned unit, and how much longer vodka's moment in the US sun can last.

ITALY: Skyy highs drive Davide Campari in 2007

19 March 2008

Davide Campari-Milano has posted a healthy lift in full-year net profit, with all segments delivering growth in 2007.

US: Campari prepares fruity Skyy vodka extension

11 March 2008

Gruppo Campari has unveiled a flavoured extension of its Skyy vodka brand in the US.

US: Gruppo Campari completes US spirits purchase

19 July 2007

Gruppo Campari has acquired the portfolio of spirits company X-Rated in the US.

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