The just-drinks interview - Pernod Ricard

Pernod Ricard’s purchase of Absolut is the latest of three colossal deals that have transformed the company into one of the giants of the global drinks stage. A timely moment therefore to speak with two men who have done more than anyone to shape Pernod’s progress. In what is by any measure a special just-drinks interview, Olly Wehring met Patrick Ricard, Pernod Ricard’s charismatic chairman and CEO, and managing director Pierre Pringuet, who takes over as CEO when Ricard steps down in November,

The just-drinks interview – Patrick Ricard and Pierre Pringuet

19 June 2008

Pernod Ricard’s purchase of Absolut is the latest of three colossal deals that have transformed the company into one of the giants of the global drinks stage. A timely moment therefore to speak with two men who have done more than anyone to shape Pernod’s progress. In what is by any measure a special just-drinks interview, Olly Wehring met Patrick Ricard, Pernod Ricard’s charismatic chairman and CEO, and managing director Pierre Pringuet, who takes over as CEO when Ricard steps down in November, to discuss the future for Absolut, for Pernod Ricard and what the group’s journey means to Ricard, who has been there from the group’s creation in 1975.

FRANCE: Acquisition “the only way” to grow Champagne – Pernod CEO

30 May 2008

The head of Pernod Ricard has suggested that the French group may look to acquire extra vines or wines in the Champagne region going forward.

FRANCE: Absolut set to drop flavours - Pernod

29 May 2008

The prospective head of Pernod Ricard has warned that there could be a reduction in the number of flavoured editions of the Absolut vodka brand going forward.

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The just-drinks interview - Pernod Ricard

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