The just-drinks interview - Patron Spirits Company
Consumer markets may be bracing themselves for the impact of the economic downturn, but Patrón Spirits Company has no intention of being deflected from its marketing-led growth strategy. In this month’s just-drinks interview, Olly Wehring found John McDonnell, Patrón’s chief operating officer, in bullish mood, determined that his company will defend the position it has built through continued investment.
The just-drinks interview – John McDonnell, Patrón Spirits Company
30 October 2008
Consumer markets may be bracing themselves for the impact of the economic downturn, but Patrón Spirits Company has no intention of being deflected from its marketing-led growth strategy. In this month’s just-drinks interview, Olly Wehring found John McDonnell, Patrón’s chief operating officer, in bullish mood, determined that his company will defend the position it has built through continued investment.
US: Bacardi buys into Patron Spirits Company
29 July 2008
Bacardi has acquired a “significant” - albeit unspecified – minority stake in The Patrón Spirits Company.
US: Patron Spirits acquires Ultimat vodka
22 October 2007
The Patrón Spirits Company has acquired the global distribution rights of the Ultimat vodka portfolio from Adamba Imports International.
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