The just-drinks interview - Ketil Eriksen, Absolut
To say that Ketil Eriksen had to hit the ground running when he became CEO of Absolut six months ago would be an understatement. Overseeing a massive reorganisation and dealing with the effects of the economic downturn, notably in the all-important US market, has made for a busy time. He spoke with Michelle Russell about the challenges of his first six months, and those to come.
The just-drinks interview - Absolut Vodka CEO
24 February 2009
To say that Ketil Eriksen had to hit the ground running when he became CEO of Absolut six months ago would be an understatement. Overseeing a massive reorganisation and dealing with the effects of the economic downturn, notably in the all-important US market, has made for a busy time. He spoke with Michelle Russell about the challenges of his first six months, and those to come.
SWEDEN: Absolut vodka will continue to grow in US - CEO
18 February 2009
The CEO of Absolut vodka has told just-drinks that the brand still sees growth opportunities in the US market, despite volume declines in 2008.
US: Pernod Ricard claims advertising first for Absolut in US
10 February 2009
Pernod Ricard has run what it claims to be the first spirits brand television advert to run during the Grammy Awards show in the US for its Absolut vodka brand.
FRANCE: Absolut drives sales for Pernod Ricard in Q1
30 October 2008
Pernod Ricard has posted a healthy lift in sales in its first quarter, driven by the acquisition of Vin & Sprit in the period.
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