The just-drinks interview - Drambuie

After four years at the helm at Drambuie, Phil Parnell has led the one-brand company on a turnaround of healthy proportions. As the global recession takes hold, Olly Wehring quizzed him on the secrets behind his success, and asks what the future holds for a company operating virtually under the radar.

The just-drinks interview - Drambuie

9 July 2009

After four years at the helm at Drambuie, Phil Parnell has led the one-brand company on a turnaround of healthy proportions. As the global recession takes hold, Olly Wehring quizzed him on the secrets behind his success, and asks what the future holds for a company operating virtually under the radar.

UK: Drambuie continues recovery - CEO

8 October 2008

The CEO of Drambuie has hailed progress in the Scotch liqueur brand's recovery plan, after increasing operating profit by 31% over the last year.

UK: Drambuie profits rise as sales stay steady in FY

2 October 2007

Drambuie has posted a lift in operating profit, on the back of flat sales for the first half of this year.

UK: Bacardi appointed distributor for Drambuie

28 May 2002

Bacardi-Martini Limited has won the distribution rights for Drambuie Liqueur and Drambuie Cream. The deal will commence at the beginning of July this year.  Dominic Carter, UK sales director of The Drambuie Liqueur Company, said: "Bacardi-Martini shares our aspirations and we feel the company will give us the focused attention we need.  With its strong portfolio of premium brands, Bacardi has achieved notable successes in both the on and off-trade, especially in the critical Christmas period, which is of particular relevance to Drambuie. 

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