The just-drinks interview - Coca-Cola China
Coca-Cola has applied creative thinking to the launch of its Minute Maid brand in China, reducing the juice content to make the brand more affordable but adding fruity pulp to give consumers with the distinctive ‘mouthfeel’ of fresh juice. In this month’s just-drinks interview, Dominique Patton spoke with Howard Lam, Coca-Cola’s group marketing director in China, about the Minute Maid success story.
The just-drinks interview - Howard Lam, Coca-Cola China
14 June 2007
Coca-Cola has applied creative thinking to the launch of its Minute Maid brand in China, reducing the juice content to make the brand more affordable but adding fruity pulp to give consumers with the distinctive ‘mouthfeel’ of fresh juice. In this month’s just-drinks interview, Dominique Patton spoke with Howard Lam, Coca-Cola’s group marketing director in China, about the Minute Maid success story.
CHINA: PepsiCo plans Chinese assault
3 April 2007
PepsiCo plans to double its workforce in China over the next five years as it launches an offensive in an “important growth market”.
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The just-drinks interview - Coca-Cola China
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