The Irish Whiskey Category

Pernod Ricard’s Irish whiskey brand Jameson has reached the 2m-case mark but the landscape of the Irish whiskey sector has been transformed by the French company’s decision to sell the Bushmills brand to Diageo last year. Ben Cooper reports.

Competition hots up in Irish whiskey

12 July 2006

Pernod Ricard’s Irish whiskey brand Jameson has reached the 2m-case mark but the landscape of the Irish whiskey sector has been transformed by the French company’s decision to sell the Bushmills brand to Diageo last year. Ben Cooper reports.

FRANCE: Pernod sees Jameson hit 2m-case mark

19 June 2006

Pernod Ricard has revealed that sales of its Jameson Irish whiskey brand have reached the 2m-case mark for the first time.

UK: Diageo completes Bushmills purchase

25 August 2005

Diageo has today completed the purchase of Irish whiskey brand Bushmills from Pernod Ricard for approximately GBP200m.

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