Tequila in the US

The US Tequila category continues to show strong growth, while the premium Tequila sector is booming, making it a highly attractive investment opportunity for major spirits companies. Dean Best reports.

Premiums drive Tequila in the US

4 August 2006

The US Tequila category continues to show strong growth, while the premium Tequila sector is booming, making it a highly attractive investment opportunity for major spirits companies. Dean Best reports.

MEXICO: Herradura sale – speculation mounts

25 July 2006

Speculation is intensifying that three drinks companies are in the running to buy Casa Herradura.

US: Pernod launches premium Tequila

3 July 2006

Pernod Ricard is combining with Young’s Market Co. to roll out a premium Tequila in the US.

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Tequila in the US

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