Spotlight - V&S makes entry into China's Baiju market

V&S Group’s move into the local Chinese spirits market via a joint venture with Sichuan company JianNanChun offers the Swedish company access to the growing premium sector of a massive spirits industry. Sam Mulligan examines the opportunities and challenges presented by the huge baijiu market which is proving such a tempting proposition to international companies.

Spotlight - V&S attracted by premium opportunities in baijiu market

8 June 2007

V&S Group’s move into the local Chinese spirits market via a joint venture with Sichuan company JianNanChun offers the Swedish company access to the growing premium sector of a massive spirits industry. Sam Mulligan examines the opportunities and challenges presented by the huge baijiu market which is proving such a tempting proposition to international companies.

CHINA: V&S enters China's baiju sector

30 May 2007

V&S Group has set up a joint venture in the Chinese domestic spirits market.

1 January 1900

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Spotlight - V&S makes entry into China's Baiju market

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