Spotlight - The spirits market in China
If prime target consumers for international spirits in China have as much difficulty telling whisky from Cognac as a recent report suggests, marketers may have to up their game to reap the rewards the mother of all emerging markets has to offer. Ben Cooper reports.
CHINA: Canny marketing required to win Chinese consumers - research
8 March 2007
If prime target consumers for international spirits in China have as much difficulty telling whisky from Cognac as a recent report suggests, marketers may have to up their game to reap the rewards the mother of all emerging markets has to offer. Ben Cooper reports.
RESEARCH: China spirit slide still bodes well for importers
16 February 2007
A decline in the core spirits market in Asia should not be seen as a deterrent to international alcoholic drinks companies from entering the market, if the findings of a recent report on the Chinese market for beers, wines and spirits, published by Access Asia, are anything to go by.
UK/CHINA: Chinese spirits deal costs Diageo US$67m
30 January 2007
Diageo has revealed the cost of its acquisition of a minority stake in Chinese spirits producer Sichuan Chengdu Quanxing Group Co.
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