Spotlight - The spirits market in China

If prime target consumers for international spirits in China have as much difficulty telling whisky from Cognac as a recent report suggests, marketers may have to up their game to reap the rewards the mother of all emerging markets has to offer. Ben Cooper reports.

CHINA: Canny marketing required to win Chinese consumers - research

8 March 2007

If prime target consumers for international spirits in China have as much difficulty telling whisky from Cognac as a recent report suggests, marketers may have to up their game to reap the rewards the mother of all emerging markets has to offer. Ben Cooper reports.

RESEARCH: China spirit slide still bodes well for importers

16 February 2007

A decline in the core spirits market in Asia should not be seen as a deterrent to international alcoholic drinks companies from entering the market, if the findings of a recent report on the Chinese market for beers, wines and spirits, published by Access Asia, are anything to go by.

UK/CHINA: Chinese spirits deal costs Diageo US$67m

30 January 2007

Diageo has revealed the cost of its acquisition of a minority stake in Chinese spirits producer Sichuan Chengdu Quanxing Group Co.

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Spotlight - The spirits market in China

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