Spotlight - Port - not just for Christmas

The Port industry has managed to maintain volumes through a period of significant transition but growth remains hard to come by. Key to driving up sales, writes Chris Losh, will be establishing new consumption occasions and drinking styles for the Portuguese fortified wine, and convincing consumers that it can be enjoyed at any time of year, rather than simply at Christmas.

SPOTLIGHT: A Port is not just for Christmas

25 September 2007

The Port industry has managed to maintain volumes through a period of significant transition but growth remains hard to come by. Key to driving up sales, writes Chris Losh, will be establishing new consumption occasions and drinking styles for the Portuguese fortified wine, and convincing consumers that it can be enjoyed at any time of year, rather than simply at Christmas.