Spotlight - Packaging: How to stand out from the crowd
On-shelf impact, convenience, shelf-life, brand loyalty and increasingly environmental credentials all factor into the packaging choice for soft drinks brands. Moreover, writes Annette Farr, when it comes to launching new products, manufacturers look to packaging innovation to provide a point of difference.
Brands look to pack innovation to stand out
12 January 2007
On-shelf impact, convenience, shelf-life, brand loyalty and increasingly environmental credentials all factor into the packaging choice for soft drinks brands. Moreover, writes Annette Farr, when it comes to launching new products, manufacturers look to packaging innovation to provide a point of difference.
Premium remains the PET challenge
13 November 2006
Since their introduction 30 years ago, the use of PET bottles has expanded hugely in the soft drinks market, writes Richard Corbett of industry analysts Canadean. But challenges remain, not least boosting PET’s consumer appeal in premium categories, increasing usage for more sensitive beverages such as juices and iced teas, and addressing environmental concerns.
UK: PET use on the rise - research
9 November 2006
The use of PET bottles in the drinks industry looks set to continue expanding despite price increases for the packaging method.
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