Spotlight - Organic wine

In spite of intense and mounting consumer interest in environmental issues and sustainable agriculture, organic wine is a comparatively undeveloped area of the market. But, writes Chris Losh, the current consumer zeitgeist and the marketing value inherent in establishing a strong point of difference for your product could change all that.

Market conditions ripe for organic growths

1 March 2007

In spite of intense and mounting consumer interest in environmental issues and sustainable agriculture, organic wine is a comparatively undeveloped area of the market. But, writes Chris Losh, the current consumer zeitgeist and the marketing value inherent in establishing a strong point of difference for your product could change all that.