Spotlight - Coca-Cola's German turnaround

Coca-Cola suffered a reversal of fortune in Germany in 2003 when it refused to adapt in the face of new recycling laws. But reform of the packaging legislation, coupled with a major marketing push last year and the ongoing consolidation of its bottler network, has left the soft drinks giant in much better shape in a key market tipped for growth. Annette Farr reports.

ANALYSIS: Coca-Cola set fair for growth in Germany

21 August 2007

Coca-Cola suffered a reversal of fortune in Germany in 2003 when it refused to adapt in the face of new recycling laws. But reform of the packaging legislation, coupled with a major marketing push last year and the ongoing consolidation of its bottler network, has left the soft drinks giant in much better shape in a key market tipped for growth. Annette Farr reports.

GERMANY: Coca-Cola bottler merger finally completes

2 August 2007

The Coca-Cola Co. has finally merged its German bottlers into one company.

Browse more hot issues

Currently reading -

Spotlight - Coca-Cola's German turnaround

just-drinks tagline

Not a member? Join here